Logos are an essential part of a business. Logos should send the right message to the right audience; they are one of the most vital parts of a company. According to Google AdWords, 90% of website visitors exit within seconds of landing on a webpage due to their distaste in a few visual aspects that turn them off, presenting no scope for conversion and no hope for a sale.
Logos define and represent a company and should communicate exactly what a company is about. The majority of company’s commission professional logo design services to assist them in developing an idea into a design that will catch their audience’s attention.
Understand Your Brand
A logo is an introduction to your brand. Consider what both you and your audience need to know. What is the aim of your brand and what do you do? How does your audience perceive you and what do you want people to think of your brand?
Understand Your Audience
Identify who is it you need to capture the attention of. What is it that attracts them? What flashes the warning signs and turns them away?
Get a head start and take time to research before developing a logo by using the information gathered to come up with a logo that portrays exactly what your company is about and what sums it up. Give yourself enough time to construct and accomplish your aim, allow plenty of time for design and production.
Unique Logo Design
Be different from your competitors. Stand out from the crowd. Even put yourself in the shoes of someone with no knowledge of your business, what does your logo say to them?
Professional Logo Design – Launching Your New Logo
Naturally, we are captivated by images rather than text, the reason behind why logo design rebrands making or breaking a business. Professional logo design brand Repeat Logo assure brands that:
“When thinking about a brand we will often visualize their business logo and a recognizable image is what us as customers will begin to remember. Humans, especially creatives are visual by nature, therefore logo design should target instinct to increase brand visibility.”
In the digital age, branding is now focal point. Your logo is an essential part of your complete business identity and it makes sense when you view the bigger picture. When launching your logo, be ready for the disputes and discussions that may develop from it.
The consumers’ role in logo design is changing and maybe it’s now time for designers and organizations to adapt to this ideology as a whole.
Color and Logos
Different colors have different meanings. Colors have an influence – bright and bold or bland and neutral? Your desired traits should be implemented even in the color of your logo.
Some connotations of color include:
Red - love, energy and danger
Green – health, freedom, freshness
Blue – cool, calm, security, seriousness
Black – power, authority, and boldness
How will your logo be used? Where will it be used? The simpler, the easier it is to use, and the easier it is for people to recognize and remember. For example, Apple, Amazon, Google, FedEx are among many multinational companies whose logos are simple and easy to envisage.
Make sure your logo works both on and off paper. Adapt it and be more dynamic so it works online and offline; from stationery to business cards, to websites and signs.
Test It Out
Ensure there is consistency at every level. Test it on different channels, from web to print, to see if it adapts and works throughout them.
Make sure your logo design isn’t a fail. Do you remember when GAP re-released their logo only to change it two days later? Changing your brands identity can be confusing if it’s not done correctly.
Build a buzz both online and offline. Advertise at events, have your staff wearing t-shirts with the company logo, give out your business cards or even print your logo onto some handy stationery that people make use of everyday.
Social Media – The Big Buzz
Social media users are involved in company design more than ever, as their voices are increasingly being valued via social media platforms.
Many were conflicted by Instagram’s recent re-design. Some understood its progression into the digital age, whilst others hesitant about its transformation. Soon after its launch, Instagram announced that they had:
“Been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become”
Instagram essentially changed their image to display their progress as a social media platform, adding other elements and apps into the equation.
Guest Post written by Melissa Lang. Melissa specializes in marketing and branding. From Glasgow, Scotland, Melissa has a keen eye for all things design.