How employees are hired has changed significantly over the last few years. With online applications now a norm, it's time to start using text messaging to reach out to potential recruits. Emails are only opened 20% of the time, while phone calls often go back and forth to schedule an interview. When texting is part of your HR communications, it becomes much easier to set up interviews, request additional information, and to send out reminders to potential job candidates.
Millennials Use Their Mobile Phones During The Job Search
Many millennials will mainly use their mobile phone during their job search, and this means you are missing out on a wide demographic of applicants if you aren't ready for mobile devices. A text message sent to a millennial about a job opening is going to be read within a few minutes. According to Velocify, emails are only responded to 6% of the time, while text messages have a 45% response rate. You'll have a larger pool of applicants to choose from when you work on growing your list of subscribers with people interested in working for your company already.
Text Messages Are Discreet
One of the hardest parts about trying to find a new job while still working one is finding the time to respond to inquiries. When you send out a text message, this goes to the recipient's private cell phone. This means that no matter where the recruit is, they will be able to answer your text message within a few minutes. Emails are harder to respond to on a smartphone, and the recruit may be unable to log in to a computer for personal email use while at work.
Send Out Interview Reminders
Text messages can be sent to remind a recruit about a scheduled interview. This will save you time on missed appointments, and let the recruit know that you will be waiting for them during the scheduled interview time. Reduce your time spent waiting for no-shows when you send out automatic text reminders.
Cell Phone Use Continues To Thrive
The use of cell phones and other mobile devices is only going to continue to grow. The number of devices available to consumers has skyrocketed, and it is the easiest way to reach most people today. The recruitment strategy for millennials needs to include text messaging, or you are going to lose out on qualified candidates because your process will be too slow. People check their cell phones all the time, while personal email can be an afterthought.
Text Messaging Is Safe And Secure
Text messaging is a safe and reliable way to contact potential recruits about a job posting. You can send out a link to an online form through text message, asking a recruit to fill out further information. You can schedule an interview by text message securely, without having to wait for a recruit to call you back. When you send out an email asking for the same information, it's going to take longer for the recruit to respond.
Text messaging improves your recruitment process with direct communication. You will be able to schedule interviews more rapidly and communicate within minutes with potential recruits. Texting is fast, efficient, and a preferred mode of communication for many people in the workforce today. Texting gives you the ability you need to stay relevant as a recruiter today.
For more information on how integrating a text messaging software can improve your recruiting efforts, click here!
Author Bio: Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.