Lindsey shares her concept behind nourish move love

There is no bundle of energy that I've ever met like Lindsey!

Lindsey Bomgren is the Founder and Creator of nourish move love She's a self-described fitness-loving, green veggie obsessed blogger. I met Lindsey through Instagram - but of course, because we are millennials.

Turns out she calls Minneapolis home and I happened to be swinging through town at just the right time. It may have been something like -20 degrees with wind chill when we met, but she still brought all of her warmth.

I want to help women love their bodies for the first, second, or one hundredth time in whatever {insert form} that looks like. On multiple levels. To help women start talking about their health. I really do believe you have to fall in love with yourself every day. It means so much more when you feel good about yourself - you’re a better mom, you’re a better wife, you’re a better everything.

 

 

Why She's Featured

Listening to Lindsey talk about her vision behind nourish move love, how she built it, and what she left in order to create her business reminded me how much she embodies what the millennial generation is all about.

Millennials have shown a large jump in entrepreneurs versus prior generations. There's desire in most millennials to create something of their own. To leave their mark on the world. Lindsey is showcasing this by impacting one woman at a time - helping them love themselves and become healthier.

I remember having this internal battle and thinking how am I going to tell my parents, “I quit my six-figure sales job. I quit my 401k. I quit all these things that you’re supposed to do, to make nothing and work harder than I’ve ever worked in my entire life.”

What gave you the idea for nourish move love?

I was doing medical sales and making fantastic money. I just kept thinking in my heart, if I can sell something I really don't like, I guarantee I can sell something I really love.

How did this evolve?

I played college volleyball and then when I was done, I was a normal student for a semester. For the first time in my life I no longer 'had' to workout. With no specific reason to hit the gym I took a break and enjoyed my last semester. Then I moved home from college and back in with my parents for a hot three months. I was commuting an hour both ways to a job where I sat behind a desk for 8 hours a day. Not only was I packing on the lbs but something was missing; I felt tired, depressed, I wanted to go back to college. 

Since that wasn't an option, I decided to set a new goal for myself, I was going to sign up for a marathon. This would give me a reason to hit the gym again, drops some pounds, and get that competitive edge back. I did a couple marathons, and it was great. Then I got some stress fractures in my feet. So I needed to find a new fitness goal. 

I went from running marathons to competing in fitness competitions. People started reaching out to me through the nature of the game, they were like, "What are you doing? You look really good. What are you eating?" So I started this Facebook page called Moxie Strength and Nutrition where I started sharing recipes, workouts, and created fitness and meal plans for people.

I was sending people loads of free information. I was doing a ton of stuff for free, but that's how I taught myself. I was still doing sales while I was getting my personal training and group fitness certifications. I found out I really loved group fitness - it was my jam. One thing led to another and I decided that I wanted to make my growing passion for health and fitness more than just a side gig. 

That was when I was like, "I think I can make this a business, a legit business."

For two years I put part of my commission away into a savings account because I knew when I started the business I wanted to do it right. Fast forward, I quit my job and decided to launch it. I didn't really know what I wanted it to be at first, it was just Moxie Strength and Nutrition, but it really kind of evolved into people asking me what I was doing. I was saying, "eat clean and workout for 30-45 minutes a day." But it was a complete lie. I was in gym for 2-4 hours a day. Then I realized this isn't realistic. It's not a maintainable lifestyle.

When I say it aloud, it sounds selfish, but I created the company for me. For me to figure out how to get healthy. That meant that I had to cut back on workouts. I created a 20 minute workout program. It meant I had to make a lifestyle that was attainable. I created the program for myself and then started sharing it with other women. It's just evolved from there.


Worst case scenario, my company falls flat on its face and I lose my money - I didn’t take out a loan, it was all money I had saved to do this. But I have learned more in the last 6 months than I ever did in college or at any job. It means so much more when you’ve done it and you’ve built it yourself.

What was an obstacle to starting the business?

I had a fractured foot while I was filming my workout videos. I had scheduled the filming dates. I had spent a large chunk of my savings on it. Originally I was going to film workout videos by myself on my iPhone, then I thought, "I can't ask people to buy this". So I hired professional videographers and begged some friends to help film 20 minute workout videos for me. After a lot of negotiating, I booked a pretty good deal, but it required me to shoot my workouts back-to-back-to-back; with minimal breaks. I thought, "I don't know how I'm going to do this."

It was three consecutive days of filming 12 workout videos. I had a stress fracture at the start, and on day three of filming it turned into a full blown fracture. I had already paid the videographers and scheduled a team of friends to help, so I had no choice, I had keep going. I just did it because I knew that I didn't have another choice. It was going to happen. I was like, "I've already paid for this. These videographers are not going to give me my money back. I'm filming whether my foot's broken or not." And even after 8 weeks in a boot, it was all worth it.

I always pictured myself being this really successful woman in business. I didn’t really know specifically what that looked like, but I just imagined it looked like a woman in a power suit walking into a big, tall, glass building in downtown Minneapolis with a Starbucks in her hand.

Was this what you always wanted to do with your life?

My mom was big into promoting strong women in business. I always pictured myself being this really successful woman in business. I didn't really know specifically what that looked like, but I just imagined it looked like a woman in a power suit walking into a big, tall, glass building in downtown Minneapolis with a Starbucks in her hand. After doing that lifestyle, I'm realizing how much it means to sit in yoga pants every day, but to really create a lifestyle that's flexible. After doing sales, I knew I would never sit behind a desk. I knew I would never let someone cap my salary. Because I think you deserve to be paid based on how hard you work. That's what I got in sales. You don't get that unless you run your own business or unless you're in sales. 

Have you had a favorite experience as part of this?

When I filmed my workout videos and I finished them. On day three, that was a huge victory for me. I was like, "It's real. It's happening. I'm going to have an actual program."

I would say recently what sticks out of my mind is January. It's been between you contacting me for an interview, Twin Cities Live selecting me to go on their show and do a recipe, Get Healthy U asked me to be a guest contributor on their blog, and some other really exciting news I can't share just yet. I thought, "The last six months of completely busting my butt are paying off. It is going to be worth it. I'm really going to make it."

And I must mention my support system. Yes, starting a business has truly tested my faith at times, but it has also solidified that I married the most amazing husband. I'm so grateful for my husband, family and friends who've all supported me along the way.

What are the habits/practices that get you motivated to start each day?

I am usually up and out of bed at either 4:30 or 5. I am either teaching class that morning or I'm going to a morning workout class. Getting out of bed and getting a workout in is what makes me feel really good. It's like one thing is already checked off my to-do list {I live by my to-do list, ask my husband}. 

Then I either go to a coffee shop or come home. I sit down with my Bible or scripture memorization and I try to spend at least 15 minutes in the word, which is so much easier said than done, because there's so many times that I'm like, "Oh, but my emails open, oh just look, oh do this".

So, my goal is to workout, spend 15 minutes or longer doing some type of prayer (it helps me calm my to-do list), then writing out the day. I have the Emily Ley, Simplified Daily Planner. It's every type-A's dream. I write down everything I'd like to accomplish that day on a to-do list. I make an extended version, then I make a shortened version that's actually attainable. So, I make a "this is a dream world" and then an attainable one.

Is there anything you wish someone would have told you before you started the business?

I will say the best advice someone did give me is to write down how I was feeling the day I quit my job. I got out my iPhone and put it down in notepad. I wrote down exactly how I was feeling. So whenever it gets tough, I can go back to that and know that there's a reason I started this. 

I wish someone would have told me, I guess, how up and down it was going to be. There's so many good days and so many bad days, you have to just celebrate the little things and have patience. I was like, "I'm going to launch my business and it's going to grow overnight". Patience.

I think people think that I just up and decided, I’m going to quit my job today and launch this website and things are just going to happen. It was a lot of pre-planning and working with other people. It was going through marketing and creating a brand. Trying to figure out really how to run a business. It was no longer treating fitness as a hobby, but treating it as a business, investing in it financially as a business.

What advice do you have to other millennials that may be starting or thinking about starting something new?

You can do anything you set your mind to. I truly believe that; but it's not going to happen overnight. Start where you are with what you have. Probably start doing what you want to do for free and give it away. Start perfecting your craft. Don't kill your creativity by expecting money. As long as I can make a living doing it, I'm happy. When you put that much financial pressure on your creativity, you're going to kill it. You suffocate all your inspiration and the fun and the whole reason you started it in the first place.

The other thing is called the "crap sandwich" (referring to a chapter in "The Big Magic" call the sh*t sandwich by Elizabeth Gilbert). There's going to be a lot of crap sandwiches and you gotta want to eat them because you love what you do so much. Because if you don't eat the crap sandwich, someone else will. It's so funny because there's days when I'm like this is a big crap sandwich. I don't want to watch WordPress tutorials for eight hours a day. I want to film workout videos and do something fun, but this is what I have to do today.


I've seen Lindsey's meal plans and workout videos in person. They are professional grade and you will be SPOILED with the goodness she's packed into these items. Get Lindsey's online training programs and meal plans here.

Make sure to Like nourish move love on Facebook and follow her on Instagram so that you don't miss out on any of the fun tips, mini-workouts and goodies she's got coming your way in 2016!

Sign up for the Optimistic Millennial newsletter below so that you don't miss any of the interviews or articles. As a bonus, when you sign up, you will receive our FREE step-by-step debt pay down guide! We don't send emails unless we have something important to say - we won't fill your inbox.