Every business, whether it’s a local or a global one, wants to attract and market to millennials, because they have become the most lucrative market segment out there.
They have overtaken Baby Boomers by nearly 4 million, according to research from the U.S. Census Bureau, to become the single largest generation in the United States. But that’s not all!
This year, as experts estimate, millennials in the United States alone will spend more than $200 billion. This means millennials will have more spending power than any other generation in the country and possibly the world.
So if you haven’t thought about marketing products/services to the millennial generation seriously, it’s definitely the right time to start thinking about it.
Who Are Millennials?
We should start with the bare basics, so let’s discuss what actually differentiates millennials from other generations and how will that affect your SEO efforts as you look to market to millennials.
- Millennials are immersed in technology: Possibly the single most prominent distinguishing feature of this generation is that they’ve grown up in the age of the Internet and that handling their business online is almost second nature to them.
- They embrace global-level concepts: This is perhaps a consequence of their Internet upbringing. A vast majority of millennials reject old concepts like sexism and racism – which are generally regarded as “backwards” and they are more likely to have a global outlook on life.
- Most of them are not married: Only around 25% of millennials are currently married. Most wait until they are thirty to engage in a “serious” relationship. This is a fact every marketer should bear in mind.
- They have poor attention spans: Since this generation grew up in a multi-media environment, their brains are hardwired to match. That’s why you have to constantly switch your content types to keep their attention.
SEO Tips For Marketing To Millennials
● Create Useful Content Only
Assuming you already have a blog on your official website, let’s talk about your content a little. Now, if you want Google to send people your way, you have to give Google what it wants. That’s why your content needs to contain certain keywords people look for. Simply use one of the many free keyword tools out there, find the most popular ones and include them in your articles.
● Add A Video To Your Page
By the end of the decade, experts at Cisco project that video will make up around 80% of all Internet traffic. Adding a short video to your posts and pages will certainly keep your visitors satisfied. It doesn’t have to be something elaborate: you can simply record a video on your iPhone, do some editing and voila, you have a neat video that will extremely help your SEO efforts.
Bear in mind that although SEO has been around for decades at this point, it’s still too complicated for most people. If you’re completely inexperienced in the field, everything may feel a bit strange at first. But don’t worry, everyone can still master it after a while. If you feel too intimidated to start on your own, look up SEO consulting to help you start off properly.
● Maintain A Social Media Presence
Whether you’re aware of it or not, more than 60% of millennials use Facebook every day and 25% use Twitter on a daily basis, according to research from the American Press Institute. Obviously, maintaining a social media presence will attract new visitors to your site and boost your SEO score in the process. It will also allow you to post interesting 3rd party articles and establish yourself as a consumer-friendly brand.
● Focus On Mobile Optimization
In recent years, smartphones, tablets and other mobile devices have taken over PCs as the main source of internet access in the United States, according to Pew Center research. If you want millennials to access your website, you need to optimize it properly. Keep in mind that new studies have shown that modern shoppers will only wait around two seconds for a site to load before jumping ship.
So what’s the main point of all of this? In short, millennials want a personalized, authentic and more importantly, honest experience with companies they do business with and brands they interact with both offline and online.
People who understand this and manage to work it into their marketing campaigns will be able to attract and market to millennial consumers and turn them into full blown fans of their brands. Today, a little bit of honesty goes a long way.
Author Bio: My name is Alex Williams. I am a journalism graduate, and a rookie blogger trying to find my luck. Blogs are the perfect opportunity for presenting yourself to wider audience, getting the chance to showcase my expertise and receiving recognition. I am a regular contributor at Bizzmark Blog.
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